Naïve fanfare silenced by foot-in-mouth NIWA

An ancient foot in the mouth

Quelle surprise! Network PR have taken down the page proclaiming their work with NIWA on “how to position itself in the climate change debate” (h/t to Andy).

It was here, but now the page of case studies doesn’t even mention NIWA. Here is the Google cache version, just to prove we didn’t imagine this.

When a company ceases to trumpet what they perceive as a good piece of work, you know their hand has been forced. In this case, who but NIWA would be doing any forcing?

Network PR has produced a monumental piece of naïvety in disclosing details of its work with NIWA. Network’s principals knew of their client’s adversaries, for the very purpose of the education campaign they fashioned was to deal with criticism from them, but the desire to trumpet their effectiveness was too strong to resist. It was a wonderful divorce from reality, to fail to imagine the adversaries hearing of this news and making use of it against their client.

So much for Network PR. Good luck to them. Now, through the careless eagerness of their supplier to leverage new business from success, NIWA’s senior managers have had their plainly self-absorbed thinking lit by a dazzling public spotlight and naturally it shames them. There are two threads in their error.

First, the leadership decided to use NIWA’s public funds for other than public purposes. That is, the organisation would not benefit from coaching their staff in how to avoid answering questions, only the individual scientists might be spared the irritation, embarrassment or simply the shame of answering questions exposing their unscientific methods, conclusions and agenda. Continue Reading →