The end of scepticism
Read about the Heartland Institute’s brief experiment with provocative marketing.
UPDATE Thursday 10 May
At five to nine this morning I received an email from Nick Downes, who works for Federation Media (“We specialise in doing the web right”) whose web site displays some spectacular work for some spectacular clients.
After taking some advice, I removed the Tui billboard facsimile above. Here’s Federation Media’s polite request:
I represent a digital agency working on behalf of Tui Beer. At the request of DB Breweries legal representatives, we're required to ask you to remove the 'Yeah Right' image you currently have posted on this page
While leniency is given to consumers who create these images, it unfortunately pertains to Copyright Infringement and we're required to take immediate action if a Company or Brand use any variation of the Year Right messaging (including branding / logos).
As such, can you please immediately remove this image from your page and any other location where this is publicly displayed? Please respond and confirm the requested action has been taken by 5pm Friday, 11th May 2012. Further infringements may result in legal action.
If you have any questions or concerns, please don't hesitate to contact me directly and thank you in advance for your prompt action.
Nicholas Downes | Key Account Manager | www.federationmedia.com
Address: 23 Pollen Street | Ponsonby | Auckland 1021
Private Bag: P223 | Private Bag 92175 | Auckland 1142
Phone: +64 (0) 9 951 5003 | Fax: +64 (0) 9 360 0373
So I complied, but as I deleted the image I couldn’t help but shed a small tear for the brave yet now forsaken history of the Tui brand, with its determined, heart-warming struggle for so long against the big boys of brewing. A struggle that in the end crushed their proud hearts and won the Tui brand for the big boys. – *sniff*